Facet’ed Beauty Design is the creation of a young woman who was once described as “taking over the world… one eyebrow wax at a time”. She comes from a background of owning two businesses, salons (for a very popular brand in Australia). She was the youngest person within this brand to own two salons so quickly.
The idea for Facet’ed began when she was thinking about a fight that she had with her hairdresser. She was a busy woman. After forgetting about a hair treatment that she had booked, her hairdresser called her and asked her to pay for her forgetfulness. She was appalled.
“I have a cancellation policy too. But not once have I ever enforced it! EVER! Now, I’m a good client. I get annoyed when hairdressers don’t try and sell me product. One mistake on my behalf meant that this guy has lost a client, and gotten some bad word-of-mouth that I am STILL talking about today”
What it made her think about, is the fact that hairdressers don’t dish up quite enough information for you to be able to go elsewhere and get what you want.
“The only reason that a lot of people keep going back to the same hairdresser over and over is because they are scared to go anywhere else, even if they aren’t happy with the service they are getting currently”
She did feel that this translated over to beauty, too. This has inspired a brand new brand. One that focuses on educating clients from a professional perspective.
“I want to give clients enough information that they could go to ANY salon and be able to describe exactly what they want. The reason that they will come back to us time and time again is because not only do we do amazing brows, but our service will mean they won’t want to go anywhere else, ever!”
So, she is going out on her own. determined to make her own stamp in the beauty world. Facet’ed is born. Any of your comments/thoughts/criticism would be very much appreciated. Because, after all, this won’t be possible without people to make it happen!